Deira Nights

Deira Nights is a gamified ad campaign created to promote trade and tourism in Dubai through an interactive cultural journey.
Set in a reimagined 1990s Deira, the experience brings the iconic Gold Souk to life in vibrant pixel art—blending nostalgia, local charm, and playful storytelling. Users explore glowing alleyways, meet animated merchants, and collect gold coins as they move through the souk. It’s an engaging digital tribute to one of Dubai’s most historic trading districts—designed to connect audiences with the city’s heritage in a way that’s interactive, memorable, and full of life.

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